Social Distancing in the Hair and Beauty Industry

Some areas are beginning to lift the strict regulations for lockdown, however, questions on how to regulate social distancing  how to  Beauty shops, nail shops, and beauty spas can be a high risk for coronavirus, which has killed many people worldwide since

the start of this year.

However, a lot of beauty shops and beauty stores are proactively planning and discussing on how to safely prepare for reopening. Even though aestheticians need to be physically close to their customers; salons and beauty stores can offer a better solution

to improve social distancing. They can create distancing by offering space between chairs and make sure their clients are seated and treated individually.

And because of the presence of Covid-19, beauty salons and shops raised the bar for cleanliness to an exceptional level. It is especially applicable to hairdressers, aestheticians, and nail technicians who do not have the luxury of distancing themselves

from their customers.

Beauty shops and salons should have a safe place environment for their staff and the customers. Important changes must be made.  This change will cause financial stress, retraining, and repurposing of beauty salons and beauty shops to not infect or spread

the virus to anyone.

There are a lot of beauty shops that have reopened and followed some protocols such as on the time of reopening it must ensure that no groups of people will assemble in the waiting area. All clients will be asked to wear a mask, or a mask will be provided

if needed and temperature testing should take place upon entry.

Stylists and staff must change their mask every four hours and wear plastic visors. Payments must be done over the phone or virtually and they must also leave the front door open to avoid touching.

As much as the business owners want to reassure the safety and that their experiences will be close to normal, clients also need to adjust their expectations.

Despite that, a lot of beauty shops and other businesses begin to reopen their shops, however workers are afraid and nervous about balancing their health and safety with earning a living.

Everyone in the industry is suffering especially in the financial aspect due to the pandemic. Regardless, many businesses including the beauty shop industry have reopened but they are unable to accommodate many clients like before. Due to their businesses

being shut down for a long time, it may cause a slow restart after reopening. Clients may also be concerned about businesses attempting to regain losses through price hikes.

Although there are many challenges and changes to face after reopening, there are beauty shop owners that remain optimistic that their salon will be able to get back to growth throughout the remainder of the year and into 2021.

The 90s are having its moment! Cardi B and Megan Thee Stallion’s new-music video for “WAP”

The 90s are having its moment!

Cardi B and Megan Thee Stallion’s new-music video for “WAP” showcases not only women owning their sexuality but also the 90s hairstyle is making a comeback.

The new single WAP won the hardest visual for summer 2020. One amazing thing that musicians can do to enhance their creativity is never limited to making music.

Now, let’s talk about Cardi B and Megan Stallion’s matching and blended hairstyle in their new music video. From a ‘90s favorite to a custom dye-job, the hair moments were memorable and reminisced the most iconic 1990s updos.

Tokyo Stylez and Kellon Dereck created all the amazing, magical, and extravagant hairstyles that both singers and rappers wore for their cover art and music video. The perfectly shaped curls rise up just one foot above their heads, the base is a glossy style, and straightened tendrils dangle to one side, drawing the attention to sculpted baby hairs. 

Not only the hair got the 90s vibe, but some features of their make-up also feel like a throwback from 20 years ago.  The cover art features a talented Cardi and Megan who are placed back-to-back and head-to-head with their tongue sticking out similar to the Hindu gods Agni and Kali. They virtually resemble identical twins wearing gold hoop earrings with “WAP” on them and having their eyes closed. 

After a few days, many people on the internet tried to recreate the hairstyle on their own.  A lot of them have placed their very own spin at the updo, even though they still give credit to the video as the inspiration.

TPH by Taraji P Henson

TPH by Taraji P Henson

Taraji Henson, an amazing actress and also an award-winning Empire star; released a new hairline product. As a college student, she used to style her classmates hair as a side hustle. And even though her talent on screen has won her over 32 awards and a large amount of nominations, Henson’s first love is Hair.

TPH by Taraji is a product made from many years of experience. She learned how to take care of her hair and others throughout trial and error. Today she offers an undeniable great line of products that is divided into repair treatments, scalp care products, and cleansing products.

From personal experience, Henson experienced a known dilemma that happens while wearing weave. She states that the first time she wore weave; the smell of mildew from her hairstyle embarrassed her. In her experience, the sew-in that she had prevented her from cleaning her hair naturally. Therefore, it inspired her to make a hero product referred to as a master cleanse. Her master cleanse is a homemade concoction that she places on her hair to refresh her scalp anytime she chooses to wear weave.

She does not base her collection on just one hair type, it is for all people who would like to enjoy a healthy scalp. She tailors her brand towards every texture. Your hair can be fluffy, straight, silky, or kinky. 

TPH has products such as Never Salty Scalp Scrub that offers a great exfoliation for any type of hair. TPH makes the scrub with peppermint oil that gives you a feeling of cleanliness and a breath of fresh air.

TPH also offers a Honey Fresh Shampoo and a Make It Rain Conditioner. The conditioner can soften and detangle all hair types. And don’t worry about that heavy feeling after rinsing,  because this conditioner will leave your hair light and refreshed. 

Are you using a deep conditioner on wash day?  If so, then Taraji’s After Dark Overnight Mask is just for you. This overnight mask offers a deep conditioning to your hair that is greatly needed after a cleanse. 



This is only the beginning of her line. She offers leave-in conditioners, gels, edge controls and more.

Or maybe you have naturally curly hair. If so, then she offers a Guardian Curl Refresher that protects your hair from pollution and revives it after a night’s sleep. This lightweight product locks moisture in your hair without weighing it down. 

Taraji first teased about her product launch in 2019 on Instagram. January 29th  was the official launch of the actress’s new haircare line, which was publicized in People’s Magazine. She made it known that she was not a cosmetologist, however, as a woman familiar with weave; she dedicated features that would cleanse, repair and treat all types of hair.

Not only is it a great product, Taraji’s hair care brand is under $20, which means that it is affordable and offer the best quality. TPH is a gluten-free, vegan, cruelty-free and safe product that is recyclable. You can visit your local Target or access her products online by visiting website TPHbytaraji.com

Pros and Cons of partnering with other influencers

Business owners and brands want to connect with their clients in the most creative ways available. Influencer marketing is currently a notable technique that has the potential to enhance your business overnight. Finding the right influencer in your niche can make you thousands overnight. But is this the right step for you and your business?

Online networking is booming right now. People are turning to Linkedin, Twitter, Facebook, Instagram, and Youtube to engage with business’s and brands. And social media influencer marketing has gotten a reputation for generating awareness, improving brand conversation in the digital space, and driving sales..

An ever-increasing number of brands are deciding to incorporate influencers into their promoting blends. Indeed, 71% of advertisers feel that social media influencer marketing is increasingly successful at driving quality traffic and leads.

Yet at the same time, there are professionals who feel that influencer promotion is at a downturn. Influencer marketing’s major setback is irreversible damage that can cripple a business if not done correctly. 

There are several useful tips to develop your social media presence, one tip is finding an effective social media influencer and collaborating with them.

Pros of Influencer Marketing

Influencers help you reach your target audience. However, you need to carefully choose influencers who will help you and are relevant to your business or industry. Having a partnership with the right influencers for your brand can help you connect to your target audience.  

Influencers help you build trust and credibility.Influencers help build customers or consumers to trust in your brand and build up your brand’s credibility. You need to connect to an influencer that talks positively about your brand.

Influencers are less expensive. Compared to having partnerships with celebrity influencers micro-influencers don’t need a huge budget. There are influencers that are new to the business or the industry agrees to work for free products and services.

Your marketing team can SAVE TIME.Influencers are creative thinkers; you don’t need to worry about creating new content for your products. They know the best way to create enticing content that can help attract and engage viewers or their followers.

Influencers help you expand your brands. It is one of the reasons why so many businesses choose to have a partnership with social media influencers. Whatever social media platform you choose, influencers can help reach and add new potential target markets. People nowadays think of influencers as people they can trust and follow.

Cons of Influencer Marketing

Working with the wrong social media influencer can risk your brand and even damage it. Make sure the influencer is well known but also liked. 

Working with influencers puts you at high risk.The time and money you invest may be put in strain on your finances, so choosing the right one from the beginning is important. Do your research. 

There are still several benefits that social media influencers can give to you. If you choose to promote your brand in this way. it is very important to choose social media influencers that are relevant to you and to your audience.

Most companies and businesses love this new strategy because of its ability to drive results in a short time as compared to the traditional way of marketing. Social media marketing influencers can do brand awareness and visibility, conversions, and engagement.

Social media influencers also need to benefit from the collaboration as well, which can be done by offering free services and products or paying for their help.

How to build a brand on social media?

Nowadays, social media is a powerful tool for marketing. Businesses and companies now have another way to attract customers. Sharing online permits you to create an online persona that enhances your brand and business goals. 

A brand is more than just a logo or any set of attractive colors. It is how you attract customer’s emotions, and it’s worked by adopting a reliable strategy over each connection they have with your brand.

Establishing your brand in social media takes some work but it could help you to foster valuable and important connections.

Here are some steps to make sure your online branding is working for you.

Know the right platform. Focus on a social media platform that is right for you. The key is to discover the platform that will support your profile and connect you with your intended target audience.

Constantly update your social media accounts. You must ensure that your information is complete and accurate. This is one way to help your brand build traffic to the networks. 

Know your field of expertise. The more remarkable and engaging content you make on your chosen subject of mastery, the more your followers will begin to consider you an innovator in your chosen field.

Update your post frequently. Update your post regularly to make more engagement from your target audience. Consider posting on your social media account for around 3-4 times per week.

Create Visual Branding. You must create images and videos that will keep your brand’s attractiveness and color choices in mind. Create a list and write down your visual brand guides such as fonts, their uses, and colors. 

Use and create unique and original hashtags. It allows people to find your brand and share it.

Follow and connect with influencers. Having a connection with influencers can help build your brand. You should make an initial approach and develop a meaningful conversation with them.

Keep your feed POSITIVE. It is important to keep your post positive. Keep in mind that your social media posts and interactions will reflect your personal attitude and overall personality. Maintain a strategic distance from religious or racial remarks and be cautious when making political statements that others may think offensive. Always make sure you support your cause of chioce.

Look and find groups to join. You must find groups that are linked to your area of expertise. It helps and enables you to share your insights and build dominance around your personal brand.

Using social media to build your brand may look easy but it isn’t. It requires a lot of work such as research and brainstorming for your brand. It is not only colors and logos, it is about how you use your voice, your imagery, and on how you attract your target audience.

Usher Let’s His Kids Cut His Hair During Quarantine

Usher, a well-known artist, is tackling his unruly hair by allowing his adorable sons to cut his hair. His new at-home barbers ages 12 and 11 posted the entire thing on an Instagram story on April 25th. During the whole time the boys couldn’t stop laughing because they could turn their clippers on their superstar dad.

The native from Tennessee looked a little nervous about the situation, but during the entire time the boys acted as if they were professional pros and focused on getting the cut right.

Even though the artist Usher guided them through the process by making mild adjustments, the boys did a wonderful job on his hair.

Naviyd and Usher whom are 12 and 11 gave the Grammy winner a sleek buzz that made him look like he hadn’t aged since the early 2000s.

Their Instagram gained so much traction with the hashtags #demraymondboyz and #dadcut.

Tameka Foster, age 49 who is the ex-wife of Usher and mother of the boys commented that “The boys looked so sweet together bonding with their father despite being in quarantine.”

 Governor Brian Kemp gave the go-ahead for other businesses such as barber shops to reopen that day, however, Usher still decided to stay at home and leave the shape up to his boys.  

Once the singer shared a post of himself with a slight bit of his hair left, he decided to have more shaved off. That evening  the 41-year-old with the low haircut was ready to venture out side of his home with the fresh cut.

Some even commented on dope the cut was.

Appearing on Club MTV he was one of the several stars who arrived that night for the special event #DanceTogether with D Nice. And instantly people realized or noticed that the performer was out in public with a professional haircut given by his two boys.

Cynthia Bailey Teaming Up with Ambi Skincare

AMBI skincare, one of the trusted names in the beauty industry teamed up with the Real Housewives of Atlanta star and model Cynthia Bailey for a model contest to search for the new and next face of the Black brand.

“The Next Great Face of AMBI” model contest is searching for black people with true beauty that represents diversity. With the expertise of Cynthia Bailey on modeling and skincare, AMBI taps her to be the model mentor judge and the Bailey Agency for talent, as a partner for the said AMBI model contest.

AMBI Skincare and Cynthia Bailey are extremely excited over the opportunity to work together and empower people of color to regain their own possession of beauty. “AMBI is working to help women and men of every shade realize that they are intrinsically beautiful,” Cynthia said.

To join the contest, AMBI is looking for people of color over the age of 18. They are encouraged to upload a one-minute “I am AMBI Beautiful” video to their social media accounts such as Instagram and Facebook using the #FaceofAmbi hashtag.

From the first round, there will be top 100 quarterfinalists that will be selected on the 4th of June and it will be down to Top 25 semi-finalists who will join Cynthia Bailey for an interview and a part model mentor session.

After those sessions, AMBI and Cynthia Bailey will conduct an interview with the chosen top 10 finalists and the selected top 3 winners will be announced on the 31st of July.

The top three that will be selected will receive a financial stipend with a year’s worth of AMBI Skincare products , a model photoshoot with Cynthia Bailey to be featured in a digital campaign, and a chance to be mentored by her.

“I have always been a big fan of AMBI Skincare, from both using the product and seeing results, to watching how the brand has evolved over the years, I thought it would be a natural fit to partner with a brand with a history as rich as AMBI, and which has resonated with consumers for many years, as they look for the next face of AMBI.” Cynthia Bailey said.

The Crown Act

Doesn’t matter if your hair is curly, kinky or a little nappy, this could be considered or described as natural black hair. Even though some people consider these terms insulting and discriminatory against African Americans, it has heightened a racial insensitivity convincing lawmakers that more federal protections need to be in place for black culture.

Democratic presidential candidate Cory Booker and New Jersey senator introduced an act that prohibits discrimination against common hairstyles worn by African-Americans. Some say that they are trying to win over black voters by introducing this act also known as CROWN. Howerver, either way it is a conversation that is much needed. 

Crown stands for “Create a respectful and open world for natural hair.”

Some individuals noticed that there have been explicit biases against people with this hair texture, and is deep ingrained into the workplace. This is an automatic violation to civil rights and should be enforced to the public by any means. There was a case that was brought to Booker’s attention in December 2018. The case was a New Jersey high school student by the name of Andrew Johnson. He was forced to publicly cut his hair because of the dreadlocks he wore for a wrestling match. The adolescent boy could have given up the wrestling match altogether, but instead he chose his passion for wrestling over his hair. It disgusted many  and outraged others. 

With the Crown Act, the legislation made it known that discrimination against protective hairstyles and natural hairstyles with people of African descent was unacceptable. This included tightly coiled locs, twist, braids, cornrows, bantu knots and more.

The fight against hairstyles leading to profiling can sometimes go too far. For example, the case of DC homicide detective Jed Worrell, knowingly accepted and stated that he profiled an individual based specifically on his dreadlocks.

Now, people understand that it forces black women and men into deciding if a hairstyle is appropriate enough for a professional standard. This can no longer occur. African American people have passed some hairstyles down from civilizations and use it as a way to express religious rights.

Studies have shown that black women are 50% more likely to be told or sent home from work due to their particular hairstyle. Therefore, they have to or feel the need to change their natural state to fit the office.

This also happens during interviews. If a prospective boss does not feel comfortable sitting down with an individual with dreads or too much coil, they can easily deny them of the position based on a hairstyle.

The Crown Act is giving individuals a way to stand up for their individuality. And this is only the beginning. Hopefully this particular type of law will help others understand the importance of equality and diversity.

B Simone Launches A Cosmetic Line

Simone revealed in a Youtube video the process of starting her beauty line. She was introduced into the beauty line industry by her manager while visiting China. Which she does one per year. Simone is a licensed cosmetologist and has always wanted to launch her own brand. She states that she wanted to find the perfect lip gloss with the perfect pigment and texture.

A perfect lip gloss for Simone does not include that sticky feeling when applying the gloss, but instead a smooth finish. 

She considers herself to be hands on and directly part of the branding and packaging process. 

Simone had to make a confession. She thought the process would be easy and quickly learned that it was not going to be an overnight success story. Whenever she changed one sample of her product, it could take weeks to get it back into the United States. She struggled with the perfect formula of success and learned that she had to find a new factory. One that will allow her to start off from scratch and find the right fit. 

During launch, she decided to throw a private party with a bunch of her close friends. Some of the attendees were colleagues from the Wild N Out cast. She also invited some other celebrity guests like K Camp, Brii Renees and Marissa.

Her cosmetic line includes a wide array of matte colors, lip liners and lip gloss to enhance the natural beauty of women all over the world. After launching, this actress and comedian reached a whopping $100,000 in sales 24 hours after Black Friday. 

Her line was only available at bsimonebeauty.com, however, she crushed it in sales. Her followers could also be part of the reason for success. She has over 3.8 million followers. However, her success does not only revolve around the beauty industry. She has an ultimate goal of being an actress and movie star. When she released a freestyle video skit, she received over 1.6 million views in the first 2 days.

B. Simone was very open about her doubts. At first, everything started to look “difficult”. But she stood strong to her faith and took it one day at a time to meet her goal. Her following ( including some big stars like Chris Brown) kept her motivated. Her team and manager made sure to keep her on the path to success and comfortable enough to proceed. 

Ironically, this was not her first rodeo. She has many other talents. She hosted Will Smith’s birthday party and starred in a VH1 series with Chilli, Lil Kim, and Mya. Simone is an all around entrepreneur. Not only is she in the cosmetic industry, but she also released new music and had a comedy tour with Martin Lawrence in February. 

Simone states that she wanted to create something that she loved. Because she is a licensed cosmetologist, she developed her formula from scratch. She is proud of her new lip gloss brand and if you are interested in purchasing, you can visit bsimonebeauty.com for more information. 

Ross Launches A New Hair Product

Tracee Ross, daughter of Diana Ross; launched her natural hair care movement product

to fulfill the unmet needs of the community. She is now officially part of the
hair and beauty industry. 

The Black’ish actress launched her Pattern Beauty hair care product, September 22nd
of 2019. The product is for individuals who have curly, tight, or curly
textured hair. You can find her products at Patternbeauty.com, or at your local
Ulta store. The prices range from $9 to $42.

Her brand includes three tangle free conditioners, two hair serums, a microfiber towel, a
shower brush, leave-in conditioner and more.

Ross stated that the brand was 10 years in the making, but she has been dreaming
about the concept for over 20 years now. When she first pitched her idea, it
was in the year of 2008. This was while she was venturing off to new projects
and just wrapping up the TV show Girlfriends.

During the testing process she discloses that her panel tested 74 samples to select
the seven initial formulas that she currently has in her product.

Tracee Ellis Ross stated that her Pattern Beauty brand will be part of the natural
hair movement. She wants this hair product to empower individuals with all
types of hair. 

When she launched, Tracy expressed how eager she was to help celebrate the natural hair
movement. She wants people to feel beautiful about their tresses. During the
year of her launch California and New York banned racial discrimination based
on natural hair textures and passed a law known as CROWN (Create a Respectful
and Open Workplace for Natural Hair).

Some actresses and actors previously spoke out about how they had to teach their
hair stylists to be equipped for their specific hair textures. At one time,
Kerry Washington expressed how she herself had to share her point of view
regarding the experiences of a black woman and the American standard of
business ethics and professionalism in her field. 

It was very clear to Ross that she had to create a realistic hair product that
would fulfill the unmet needs of the community and actresses/actor’s like
herself. Her items include medium weight conditioner, leave-in conditioner,
hydration shampoo, and serums made from argan oil and jojoba oil. Shop now to
support and enjoy Ross’s hairline products at Patternbeauty.com